WH Smith flogs off Funky Pigeon card brand for £24m in travel pivot

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The Bristol and Guernsey-based novelty greeting cards line was sold for £24m, with Card Factory looking to integrate its technology into its consumer business

BusinessLive - Yorkshire & Humber

July 29, 2025 | News Editor

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New Waltham
Humberston Avenue looking towards New Waltham
New Waltham New Waltham shown within Lincolnshire
Population	4,557 (2001)
OS grid reference	TA286049
- London	140 mi (230 km) S
District	North East Lincolnshire
Shire county	Lincolnshire
Region	East Midlands
Country	England
Sovereign state	United Kingdom
Postcode district	DN36
Police	Lincolnshire
Fire	Lincolnshire
Ambulance	East Midlands
EU Parliament	East Midlands
UK Parliament	Cleethorpes

New Waltham is a village and civil parish in North East Lincolnshire, England. It is situated just south of Grimsby and Cleethorpes, close to the A16 (Louth Road), and between the villages of Waltham and Humberston.

Previously part of Waltham parish, the parish of New Waltham was created in 1961. Village population at the 2001 census was 4,557.^[1]

The main road is Station Road (or the B1219 Humberston Avenue), named after the former station on the East Lincolnshire railway from Grimsby to Louth which ran through the village. The B1219 and A16 meet at Toll Bar Roundabout. The boundary of North East Lincolnshire and East Lindsey is at the southern part of the village, near Enfield Primary School, and the Lincolnshire village of Holton le Clay is less than 1 mile (1.6 km) to the south.

The village has three schools: Enfield Primary School, New Waltham Primary School and the secondary school, Tollbar Business and Enterprise College, which is the largest in the region and between the village and Waltham.
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"New Waltham",
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WH Smith flogs off Funky Pigeon card brand for £24m in travel pivot

new-waltham

WH Smith flogs off Funky Pigeon card brand for £24m in travel pivot